Teaching Your Kids About Advertising
I think our kids are pretty savvy about advertising, for a 4yo and 3yo that is ;). They know that ads “make you want to buy things you don’t need”.
I’ve just come across two resources to make it easier for you to teach kids about advertising. The first is the Don’t Buy It website. It’s based in the US but is still full of useful information.
TEAR Fund have also produced an Australian resource in pdf format called Incite 4 Kids – Don’t Buy It.
For adults Mindless Eating looks at many of these techniques also.